Pepsi takes it further
PepsiCo has extended their "Pepsi First Ball's Captain" contest up to May 31 due to its overwhelming success and popularity among the consumers.
The unique promotional campaign has surpassed all previous records of consumer participation and has attracted over 300,000 responses via text messages (SMS).
Though the Pepsi First Ball's Captain has already been chosen, people can still drink Pepsi and SMS till May 31 to get attractive prizes such as mobile phones, T-shirts, mugs and caps.
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